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Advertising in local markets: A playbook for success

Martech

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 100
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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

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Facebook’s failure highlights why email reigns

Martech

No campaign research, launches or analysis. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. likely scrapped the original subject line on a planned campaign without altering the message content. No social posting.

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency.

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4 communication best practices agencies must employ early in Q4

Search Engine Land

This needs to be reflected in your campaigns and reporting, or you’ll be driving headlong down the wrong road in optimizing the wrong KPIs. We use UTMs and campaign IDs, but clients may be able to attribute advertising-influenced actions beyond that first touch that we can bake into our reporting and optimization. External campaigns.

Clients 85
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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141
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Strategic Guide: How to Find Your Target Market for Business Success

Lead Fuze

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. This process serves as the foundation for developing effective marketing campaigns and guides businesses towards their ultimate goal – converting potential customers into loyal patrons.