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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Successfully Create, Manage and Carry Out Your Product Marketing Strategy.

Product 101
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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." They''ve now got the dude from MythBusters showing us how they make McDonald''s fries , which is part of their ongoing "Our Food, Your Questions" campaign.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. They've actually made it pretty easy for you to do, too.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

3) General Electric. Although Kinvey produces a variety of visual content, we especially loved its recent SlideShare, " 13 Tips For Getting the Most Out of a Hackathon ," because of its friendly, cartoonish design and the SlideShare form integration driving lead generation. 7) American Marketing Association.

B2B 77