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UX vs. Marketing: Can These Opposites Attract?

Hubspot

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." One campaign, one application, or one digital product simply cannot do both. Marketing is Selling. ?Marketing

UX 76
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Guide to what you missed at the fall 2022 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 123
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. 6 reasons why marketing operations is foundational to successful campaigns : Brands that neglect marketing ops will find more than a few problems with their campaigns.

UX 110
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ConversionXL Live 2017 Tickets Now Available

ConversionXL

As always the ticket includes 2 hotel nights and all meals + entertainment. The first day of the event is UX and analytics focused, with some of the best UX names in the world sharing their golden nuggets. You’ll hear all about the behind the scenes testing & optimization done for the Hillary campaign.

UX 94
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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

Customer experience is not user experience (UX). Be socially active, entertain, communicate, engage, educate, and run campaigns around your brand. Set up an email marketing campaign and select time-slots to send interactive abandoned cart emails to lost users. User experience is a subset of customer experience.

Customers 101
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Google Adwords?

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” featured image source.

Customers 115