Highspot

FEBRUARY 29, 2024

By putting together an all-star go-to-market team, you can ensure that you are set up for success. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

GTM 73

GTM Assembly Line Manufacturing SQL 73

Heinz Marketing

SEPTEMBER 3, 2020

has outlined 6 steps for you to roll up your sleeves and put your bold new vision into action. It is not an MQL goal or an SQL goal. Benchmarks are a great start but even better is looking at your own historical data and setting improvements on them. Tier 2 campaigns: More bite-sized point-in-time projects. No Cold Calls.

GTM 103

GTM SQL Pipeline Campaign 103

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. Let’s start with the most important question: What’s your “T”? “T,” For example, you can use the dataLayer to set up a cohort analysis on a blog. Use Google Ads scripts to automate PPC campaigns. Python, on the other hand, takes a bit longer to set up.

SQL 117

SQL GTM Campaign Start-ups 117

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Set up your own attribution calculations to measure the return on ad spend across all ad platforms.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Let’s start at the beginning. Timing is everything.

SQL 86

SQL Follow-up Campaign GTM 86