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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 125
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Referrals 136
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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. 54% of companies say partnerships drive more than 20% of total company revenue. Ascend2, 2017 ).

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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. New Marketing Cloud Customer Data Platform features. New Marketing Cloud Personalization and Engagement features. Expected to be GA in October 2022.

Launch 98
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Why Marketing ROI is Never a Guarantee

Hubspot

If we need to increase revenue by 20% this quarter, how many email campaigns do we have to launch? Why don’t we know how many email campaigns it will take to generate a 25% lead generation increase? Building trust with me by explaining my options, my rights, and educating me about their process.