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Top 3 marketing use cases for the B2B metaverse

Martech

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

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Everything You Need to Know About Brand Management

Hubspot

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Allow you to charge more for your products or services. RP3 Agency is a Maryland-based marketing agency. Build customer loyalty. RP3 Agency.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

And remember, it's not too late to dream up your own Super Bowl campaign! As they do it, they're able to demonstrate their services, thought leadership, and social media prowess, too. But by newsjacking the Super Bowl, they're now getting national attention for their campaign. 7) Saxon Diamond Center's Refund Campaign.

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AI-powered martech releases and news: April 25

Martech

This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. The teacher used the school’s network to access OpenAI tools and Microsoft Bing Chat services a day before the audio clip was sent out, police said.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Product overview.

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Sales Pipeline Radio, Episode 335: Q & A with Mason Cosby

Heinz Marketing

I wanted to make it clear, I’m just keeping my eye on West Virginia and Maryland because it was one of my 8-9, Mason. I got a different one from a new salesperson that’s bringing in kind of his network. If you’re watching live, thank you for doing so. Based off of their own ideas of what are our best fit customers.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. That includes your email campaigns.

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