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This day in search marketing history: March 11

Search Engine Land

Google Now Targeting Italian & Spanish Link Spammers 2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again! Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

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This day in search marketing history: February 22

Search Engine Land

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. Many companies are simply participating in Giving Tuesday by writing a blog post , sending an email to their networks , and posting on social media to raise awareness for the day.

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Everything You Need to Know About Brand Management

Hubspot

The company creates digital marketing assets using your brand guidelines and helps you implement them in campaigns. Brandgarten is a Wisconsin-based agency focused on telling brand stories using customer insights. The company offers services that help you define, promote, and evolve your brand. Jax Media Design Group is a D.C.-based

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7 Examples of Brands That Pop on Pinterest

Hubspot

No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. However, tech brands like Mashable and The Next Web, as well as design network Behance have quickly seen the benefits, too. But as this tech brand is proving, the overwhelmingly estrogen-charged demographic of this social network could change quickly.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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