Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Let’s break that down; but first a quick look at recent history. Dig deeper: Optimizely partners with Google Cloud.

E-commerce 99

E-commerce B2B Consult Engineering 99

Heinz Marketing

SEPTEMBER 21, 2020

People think you have all the answers, but you won’t, so you may as well just go in very early and as part of a research process, whether you’re creating a technology report or something that’s more model and framework based and say, “I’d love your feedback on this.” ” And there’s lots more!

Pipeline 103

Pipeline Sales Start-ups Clients 103

Heinz Marketing

MAY 10, 2019

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Is this database able to provide you that list of IT Directors in software companies that have more than 100 employees, with $500M or above in revenue, located in New Hampshire?

Contact 80

Contact B2C B2B Campaign 80

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59