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Email outreach for marketers: Measuring and optimizing performance

Martech

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. It shows obtained revenue for every $1 invested in a campaign. These early missteps, as well as targeting the wrong personas, can derail an entire campaign. Imagine you’re offering UI/UX optimization to a Director of Marketing.

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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Consider these common aspects of the shopper experience and get input from key stakeholders to determine what’s necessary for each: Search & Explore: The easier it is for shoppers to find products, the more you’ll sell. Path to Purchase: A simplified purchase workflow is key to conversion. What is a KPI? Pro tip: Be transparent.

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How to Make Buying Easier on Your Site

ConversionXL

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. A significant amount of online transactions occur through third party retailers. Here’s where things get interesting.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. For example, fashion retailers can accurately predict the demand for winter coats.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

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How much should you budget for content?

Search Engine Land

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Either way, you can afford to have dedicated people working on your content creation and managing your campaigns. They could go all-in for fast but lasting results. It depends.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.