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Google BigQuery: A Tutorial for Marketers

ConversionXL

Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Another use case.

SQL 84
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? Data pipeline. Where do my users come from?

Gaming 85
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan build candidate pipeline? B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. How did it change his mindset?

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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

If you don’t know … how many times do people say, “Oh, we’re getting $500,000 a pipeline a month from out outbound program.” Just measure SQLs. It is harder because you have to have consistent definitions on what is an SQL. I can almost guarantee it. Okay, maybe 96%.

Growth 81