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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.

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Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

And I’m up here in Washington, they’re slowly starting to open things up. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL? By the way, the same thing with what channel it came from, perhaps the campaign source, the timing of the age, et cetera, et cetera.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

I went to work at a startup in Washington, D.C. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. SQL versus the MQL.

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SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr

I went to work at a startup in Washington, D.C. So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. SQL versus the MQL.