article thumbnail

The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 103
article thumbnail

Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. The day prior to the hearing, a new report from the Campaign for Accountability revealed the ease with which Google's safeguards against spreading misinformation can be manipulated and compromised. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AI-powered martech releases and news: March 7

Martech

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Good news: it “wasn’t a disaster.”

article thumbnail

9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

article thumbnail

This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

article thumbnail

The Trade Desk launches OpenPath

Martech

Publishers who have signed onto OpenPath include Reuters, The Washington Post, Conde Nast, Hearst Magazines, Hearst Newspapers, Tribune Publishing, CafeMedia and others. The Trade Desk will turn off Google Open Bidding on its platform, said CEO Jeff Green in a company statement.

Launch 84