Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. Marketing should have stepped into a larger strategic role as revenue movements evolved.

GTM 106

GTM Strategize Pipeline Engineering 106

Sales Hacker

AUGUST 9, 2021

ActiveFence is a computer software provider that specializes in detecting malicious content such as hate speech, disinformation campaigns, fraud, and other harmful activities online, at scale. Number of Employees: 51–100. ActiveFence. Headquarters: Tel Aviv , Israel. Funding Round: $100 million Series B raised in July 2021.

CRM 120

CRM Growth Networking Government 120

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Highest ROI Demand Gen Strategies For demand gen, the most effective campaigns are different, almost contrarian. You want to figure out how to do paid online ads differently or outbound sales differently.

Go To Market 126

Go To Market Growth GTM Product 126

Hubspot

JULY 14, 2015

1) Use Tailor-Made Pages for Custom Campaigns. Write your campaign copy first, then design an experience to communicate it visually. Is is technically sales? During this period, it's pretty important that we help new customers launch their first few campaigns and continue to see value. Check em’ out below.

Conversion 78

Conversion Launch Education Campaign 78

Lead Fuze

AUGUST 5, 2021

Sales conversation on insight selling, sales management, research, performance improvement, process, training, prospecting negotiating etc. 4 Skills Your Technical Sales Experts Need to Have . The Gist: Advice for business leaders on how to modernize their sales and marketing. A Post Worth Your Time .

Negotiate 98

Negotiate Sales Retail B2B 98