Click Through Rate Closing Launch User Experience 
Search Engine Land
MAY 6, 2024
What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. vs. Google antitrust trial. More ad revenue for Google. Dig deeper.
Martech
MAY 8, 2024
What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. You can view all 143 slides from the DOJ: Closing Deck: Search Advertising: U.S.
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Veloxy
JULY 6, 2022
In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. But today, sales reps are using email tracking software to increase their reach in accounts, generate more buyer signals, and improve engagement rates. How does email tracking work?
ConversionXL
APRIL 28, 2021
Our open rate was great, at 37%, with a 7% click through rate. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse.
Search Engine Land
JANUARY 18, 2023
Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Study shows search terms with the very worst (and best) click-through rates 2017: Study examined the top 50 keyword “stems” to find what terms helped spur clicks and, more importantly, what terms didn’t.
ConversionXL
JULY 22, 2021
User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. This can increase bounce rate and hurt conversions. We’ll look at each of these in this article.
The 5% Institute
JULY 25, 2023
Harnessing the Power of Stories Utilize the “stories” feature on platforms like Instagram and Facebook to provide behind-the-scenes glimpses of your business, product launches, customer testimonials, and more. Stories create a sense of urgency and FOMO (fear of missing out), compelling users to take action.
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