Remove Click Through Rate Remove Conversion Remove Strategic planning
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B 107
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9 SEO tactics for the holiday period

Search Engine Land

This gives searchers more helpful information and helps make your listings stand out and look more attractive, leading to an improvement in click-through rates on your website. Making these small improvements can help improve conversions immediately before the window of opportunity has gone (for another year at least).

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How to Create an Email Drip Campaign in 6 Simple Steps

ConversionXL

All emails are strategically planned and sequenced to encourage a specific action by the recipient. It’s a big topic, and you can learn all about it from these two articles: The Beginner’s Guide to Email Segmentation & Personalization ; 8 Email Segmentation Examples That Can Boost Conversions. First things first.

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Stop Guessing, Start Knowing: 4 Steps to a Data-Driven Audience Strategy

Salesforce

Plan: Build your framework with campaign parameters Simplifying your audience strategy process does not mean skipping out on the details it means strategic planning. Before the quarter starts, create a media brief with your step-by-step plan, aligning marketing and sales needs within a given budget. Watch the demo 2.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. Advanced lead nurturing and conversion optimization For expensive purchases in particular, lead scoring works by assigning points to customer actions (e.g.,

B2C 114
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How to Get Better Conversion Rates: A Proven Guide

Lead Fuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

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Beyond search volume: Future-proofing keyword research for SEO

Search Engine Land

We’ll also unpack the new signals that should inform strategic planning, the importance of understanding user intent , and how to build a robust, resilient keyword strategy fit for the future of search. In this article, we’ll look at why modern SEOs must look beyond mere search volume.

CTR 86