Search Engine Land
JANUARY 30, 2024
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. So, is CTR just a vanity metric now?
Search Engine Land
JANUARY 18, 2023
Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Study shows search terms with the very worst (and best) click-through rates 2017: Study examined the top 50 keyword “stems” to find what terms helped spur clicks and, more importantly, what terms didn’t.
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Search Engine Land
NOVEMBER 20, 2023
LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. LinkedIn collaborative articles Monthly visits : 1.5 million organic users. This is not simply a site that does some traditional SEO.
Search Engine Land
JUNE 15, 2023
It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. Next, it's planning to roll out this experience for travel and real estate verticals.
Search Engine Land
JANUARY 15, 2023
Bing Ads launches page feeds for easier Dynamic Search Ads management. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4. Google Plans To Buy Its Way Into Real Estate.
Search Engine Land
FEBRUARY 20, 2023
Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.
Hubspot
SEPTEMBER 17, 2020
Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. We always keep an eye on our SERP real estate (doing so through a cool tool we built in R and host via Shiny).
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