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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Lead generation: The number of leads generated through content offers (e.g.,

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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Each of these occasions presents distinct opportunities to create content and drive traffic. Analyze their keyword strategy and content quality. How relevant are they to those with similar products, audiences or markets?

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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. Now we need to look at UX errors. As we mentioned at the top, a user should be able to get to where they want to be on your site in a few clicks.

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Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. AI Overviews UI and UX Google AI Overviews and Bing Copilot offer a new way to interact with search results. The UX argument is that a more dominant interface gets more clicks.

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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.

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8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

You can also track metrics like delivery, unsubscribe, bounce, open, and click-through rates. They help you present your business in a professional manner, automate routine and tedious tasks, and keep your eCommerce business operation almost seamless. Moyofade Ipadeola is a Content Strategist, UX Writer and Editor.