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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Spam: Data from spam, junk, or fake information input on a company’s landing page forms.

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55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?

Hubspot

while in January the worst performers included Hairstyles, Positions, Nude and, for some reason, Virginia. Click-through rates are now averaging less than 0.1% "In August, the worst performers included Top, Best, Biggest, Fictional etc. That’s data for you.". Data Point #3: Banner Ads Don''t Work.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

I ended up going to Virginia Tech for Computer Science and joined LawnStarter to build their platform to alleviate the challenges the lawn care space faces when it comes to customer service and operational efficiency.” The goal was always to remove some problem or repetitive task out of people’s day-to-day.

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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. Our guest today, she has a Bachelors from the University of Virginia in studio art. She has an MBA from Stanford. Today is no different. She has an MBA from Stanford.