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6 things you should do after a Google core update rollout completes

Search Engine Land

Check URL directories Assessing visibility trends by URL directory structure can show whether certain areas are gaining, maintaining or losing ground. Compare and contrast Perhaps you can’t see a clear trend in specific URL paths on your site. Add charts and visualizations where appropriate.

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4 tips for auditing your marketing automation program

Martech

I always tell my clients the best place to start your marketing automation program is on a whiteboard or on a Lucidchart so all the members of your team know what’s going on,” said Ali Schwanke, founder of consultancy Simple Strat, in a presentation at The MarTech Conference. “I

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How to establish your brand entity for SEO: A 5-step guide

Search Engine Land

Cuisine entity : Italian Dish entities: Pasta, pizza Restaurant brand entities : Sapori di CasaIl Punto, Ristorante A MANO Directory brand entities : TripAdvisor, Top10 Berlin And the “facts” it knows about the restaurant entities in terms of reviews to present its opinionated recommendations. It is a point of corroboration.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. Optimizing your LinkedIn profile should be a continuous process which involves everything from your URL and images on your profile to effectively displaying your core skills. What is a LinkedIn profile?

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Even in its initial form, I found plenty of uses : Generating keyword ideas from seed keywords or landing page URLs. Image from author’s presentation at SMX Next. GPT-4 performs better for writing, so the extra cost and latency are worth it when I need to write a landing page copy or a report to be shared with a client.

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Dan’s App of the Week: Greet Your Hand Raisers with VideoAsk

Heinz Marketing

By Dan Baron, Marketing Consultant at Heinz Marketing . And the most important thing is (to your clients is) “who am I working with?” . And more often than not , we’ve had to respond with email attachments containing data sheets, presentations, and just about anything that keeps the process moving. What is VideoAsk?

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How to create service pages that rank and convert

Search Engine Land

A service page can be dedicated to presenting one service, multiple services under one umbrella, or all of the services you offer. Once you add all this information to your page should start getting pretty long – but that’s a good thing. Or, add a customer quote alongside their photo. Tell a story.

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