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Dear SaaStr: As a SaaS Founder, Can You Tell Us The Story of How You Found Product-Market Fit?

SaaStr

When we launched we had a small but decent number of sign-ups, and once we had a paid product in a few months, a small number of reasonably happy paying customers. At that time, there wasn’t a big enough market for the simple, horizontal product we launched with. We closed big customers like Dell, BT, GE, Comcast, etc.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. What is being launched? He launched the world’s first web-based CRM system for Lucent Technologies in 1997. Set objectives.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Sales cycle length increased. Content blindness.

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close.

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How to Master the Virtual Event Experience

Heinz Marketing

And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option. With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. Pre-event effectiveness is an uphill battle.

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Transforming Sales: What Areas Organizations Could Benefit from Taking a Transformative Approach

SBI

Not only does more efficient onboarding have the obvious benefit of getting new hires selling and closing deals more quickly, but it can also have a huge impact on rep retention. Increased revenue – one client recently launched video coaching activities to improve seller competency around a particular struggling product line.