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Reddit launches new ad format that closely resembles user posts

Search Engine Land

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This format could be advantageous for advertisers looking to launch products or introduce their brand to a new audience. Why we care. Sponsored label.

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Lessons from Walmart Closing Down its Healthcare Clinic Business

The Advantexe Advisor

April 30, 2024 — Back in 2019, we launched Walmart Health Centers. While our mission to help people save money and live better remains, today we are sharing the difficult decision to close Walmart Health and Walmart Health Virtual Care. The Press Release Walmart’s press release contained some interesting insights: “BENTONVILLE, Ark.,

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Amazon launches new search functions on mobile to rival Google

Search Engine Land

Consequently, these changes could affect Google’s advertising revenue, as Amazon has been closing in on the dominant position held by Google and Meta in digital ad spending. We know that customer trust is hard to win and easy to lose, so we pay close attention to customer feedback about the shopping experience on Amazon."

Launch 129
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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

Google has launched a new report to help brands identify checkout problems. This report uses a closed funnel approach, focusing solely on users who started at the initial step (Begin checkout) but didn’t begin at another step in the funnel. Read Google's Checkout Journey Report in full for more information.

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Threads, Meta’s Twitter alternative, to launch July 6

Search Engine Land

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). One region where Threads won’t be launching is the EU. What is Threads. ” Why we care. Not available in EU.

Launch 79
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Salesforce launches pilot NFT cloud

Martech

The NFT cloud, currently in closed pilot, will let brands securely (and with no coding required) mint, manage and sell non-fungible tokens within the Salesforce Customer 360 platform. The post Salesforce launches pilot NFT cloud appeared first on MarTech. NFTs for Commerce.

Launch 108
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Toyota launches AR experience to support 2023 Crown

Martech

Toyota has launched an AR experience for U.S. Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Get MarTech! In your inbox. Subscribe Processing.

Launch 90