Search Engine Land

FEBRUARY 19, 2024

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? Experience and expertise are closely linked, but you should aim to clearly show both.

Strategize 116

Strategize Niche Angle UX 116

ClickFunnels

OCTOBER 20, 2021

That’s how you will build the trust required to close the sale later on. 2 Niche Website. Building a niche website can be a great way to bring in organic search traffic from Google. And launch your funnel! …in Note that your lead magnet shouldn’t be a sales booklet. Who knows, it might work even better! #2

Lead generation 242

Lead generation Niche Promote Up-sell 242

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 111

B2B Gaming Niche Appointment 111

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Every niche is different. Jeff Walker is the KING of the product launch funnel. What is The Your First Funnel Challenge? Bonus #3: Your Winning Funnel.

E-commerce 244

E-commerce Niche Real Estate Launch 244

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. His team is great at closing deals, but lead prospecting is time-consuming and costly. Even closed-won deals can go wrong.

B2B 114

B2B Customers Appointment Objectives and Key Results 114

Search Engine Land

NOVEMBER 6, 2023

Any changes should be rolled out gradually and cautiously, with close monitoring along the way. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Pay especially close attention to internal linking on the mobile experience. Live production QA.

CTR 116

CTR UX User Experience Engineering 116

ClickFunnels

SEPTEMBER 29, 2022

Note that you should start by targeting a small niche even if you believe that your product or service could have a much wider appeal. For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

ClickFunnels

SEPTEMBER 20, 2021

Let’s keep real: You are not going to close the sale on a 30 seconds elevator ride. As we have already discussed, the purpose of an elevator pitch is not to close the sale but to get the potential customer to take the next step in your sales funnel. And launch your funnel! …in What is the Purpose of an Elevator Pitch?

Pitch 244

Pitch Niche Up-sell Clients 244

SaaStr

SEPTEMBER 15, 2023

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide. Burger King was 300 seats.

Gambling 93

Gambling Electricity Launch B2C 93

Martech

APRIL 17, 2024

Marketers, how close are you to data overload as you look across your martech stack? They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. But proximity to data is the key gateway we need to act on every innovation over the last two decades.

Technology 121

Technology Technology Niche Campaign 121

ConversionXL

AUGUST 8, 2018

In recent years, most of that money has tried to close a single marketing skills gap: digital. The push to close the skills gap also has the potential to create tension with agency partners, who at times transfer knowledge that reduces the need for their services. But can training close the skills gap? Few executives know.

Closing 106

Closing Teamwork Education Clients 106

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. For context, once Kyle started implementing a lead quality system, Owner said no to about 40% of prospects who 15 days prior would have been closed-won.

Go To Market 102

Go To Market GTM X-functional Objectives and Key Results 102

SaaStr

JULY 31, 2021

I haven’t failed yet, but boy every time, I’ve come close. Not terrible 1 year from launch, looking back, especially by the standards of the time. We just had too many bugs at launch, which cost us a lot of the halo from our press at launch, and made the early user feedback too confusing. We ended up at $200k in ARR.

Launch 120

Launch Niche Start-ups Strategize 120

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding. Get MarTech!

Angle 115

Angle Niche Clients Technique 115

ClickFunnels

JUNE 28, 2021

Register to niche online forums. This approach is super effective and works for everything from selling weight loss products to launching a podcast on religion. Being recognized as an expert in your niche is the best social proof. And launch your funnel! …in Here are some ideas: Check out relevant subreddits on Reddit.

Technique 148

Technique Product Sell Pitch 148

SaaStr

NOVEMBER 19, 2019

Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. The demo is the sale and we close everybody in month.

Closing 68

Closing Customers Niche Sports 68

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. The segmentation refers to the terms ”sector,” “industry,” and “niche.”

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

NOVEMBER 14, 2023

I saw many almost grief-stricken faces of website owners who “bet the farm” on free traffic from Google for their online businesses, only to wake up one morning and discover their once top-ranking webpages had dropped – to somewhere close to the center of the earth. I wrote a more in-depth piece identifying and comparing ranking algorithms.

Engineering 114

Engineering Represent Niche Launch 114

Capterra Sales & Marketing Software

JANUARY 12, 2022

Often, an influencer has a following in a specific niche that they engage with regularly, and are experts in said niche. The size of the influencer’s following depends on how popular the niche is. At the same time, you might not have the resources to closely monitor influencers’ behavior.

Niche 87

Niche Campaign Follow-up Start-ups 87

Search Engine Land

AUGUST 15, 2023

Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. That piece ranks high in the SERP among giants a couple of weeks after launch, and the client is thrilled. What kind of keyword research can give you some traction?

CRM 93

CRM Angle Niche Clients 93

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. One implication of SaaS proliferation is that too many companies solving super niche problems are getting funded. Application SaaS has matured and increasingly there are fewer niches available to build large businesses.

GTM 86

GTM Cross-sell Niche Strategize 86

SaaStr

APRIL 19, 2024

You launch shampoo and conditioner, which sells a million in the first year; that’s great, but it’ll never get there. Find a niche where you’re the top two or three. But the problem is if the second product isn’t bigger than the first, and the first one’s still growing. You never catch up. International and partners are two of them.

Engineering 98

Engineering Price Cross-sell Niche 98

Hubspot

JUNE 27, 2018

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

Launch 65

Launch Transportation Government Represent 65

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. How do you explore business opportunities?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

ClickFunnels

DECEMBER 14, 2022

Say, you could analyze all posts on a niche online forum and learn what topics are the most popular, what words and phrases people use when discussing them, what is the overall emotional sentiment regarding those topics, etc. Because you probably haven’t built enough trust yet – and you need a certain level of trust to close the sale.

Pitch 229

Pitch Up-sell Niche Sell 229

ConversionXL

JULY 16, 2021

In some cases, this means niching down (as we saw with Gumroad). Close the gap between what you say and do. When they launched, their coolers were 10x the average price. They built a niche product for a very specific community and catered to their needs. The same goes for new product launches. The elevator pitch.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Why buy now? Why buy from you?

Product 110

Product GTM Construction Launch 110

The Lost Book of Sales

MARCH 5, 2024

When your product is readily established at your customer's site, you’ll find it easier to work with your internal sponsors resulting in less selling effort needed to close consecutive add-on deals. However, sometimes things are not all that easy. This is a mistake resulting in wasted business potential.

Clients 52

Clients Niche Strategize Presentation 52

Search Engine Land

SEPTEMBER 6, 2023

.” Demonstrate your expertise The level of expertise leveraged in your content can help Google to understand the quality, making it an important consideration, Fach said: “In August 2022, Google launched its first helpful content update and asked, does your content clearly demonstrate firsthand expertise in a depth of knowledge?

Electricity 138

Electricity Trust Niche Launch 138

Martech

AUGUST 9, 2023

Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Find some creators you admire and respect, even if they are in a shoulder niche and contact them to see if they are open to the idea. Compare that to the 113.06 At a minimum, we should be learning from them.

Entertainment 85

Entertainment Promote Niche Strategize 85

SaaStr

APRIL 21, 2023

Most founders create a really slick, straightforward website when they launch and never touch it again. You’ve closed with Google or Facebook or have this cool Shopify integration and 20 weekly webinars. When you make your website better than the product, more folks will inbound, attend webinars, and close. It’s that simple.

Niche 78

Niche Prospecting Pitch Launch 78

ConversionXL

JULY 7, 2020

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Sales Hacker

MAY 20, 2021

Who better than a local selling into your tech niche to give you the nuances into your sales and marketing tactics? Next, prioritize your launch markets in a phased approach. It’s better to be narrow-focused than to launch with a broad proposition. Agree on a reporting structure to manage closely on a weekly and monthly basis.

Sell 90

Sell Real Estate Lead generation SQL 90

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) What Time Is The State Of The Union?

Engineering 93

Engineering Campaign Launch Represent 93

Salesforce

DECEMBER 19, 2022

Closely tracking performance of these strategies and metrics over time helped them discover that this technology generated 15%-20% of all sales for one of their brands and helped them see double digit increases in AOV from its websites. However, most IT investment justifications focus on lagging indicators like revenue growth.

Drivers/motivators 98

Drivers/motivators Government Technology Technology 98

SaaStr

MAY 10, 2023

Because everyone knew what it took to build a great product in their specific niche, they could quickly bring that product into reality. The Takeaway — Lean into whatever you’re amazing at because it’s a core differentiator. Leverage Your Network First When you’re ready to hire your first AE, don’t create a job posting and see who comes in.

Networking 86

Networking Drivers/motivators Niche Gaming 86

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. If you’re already in the consulting field, you may already have a specific niche or area of expertise. Employee Development.

Consult 78

Consult Objectives and Key Results Clients Launch 78