Martech

APRIL 17, 2024

Marketers, how close are you to data overload as you look across your martech stack? They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. But proximity to data is the key gateway we need to act on every innovation over the last two decades.

Technology 116

Technology Technology Niche Campaign 116

Capterra Sales & Marketing Software

JANUARY 12, 2022

Often, an influencer has a following in a specific niche that they engage with regularly, and are experts in said niche. The size of the influencer’s following depends on how popular the niche is. A successful influencer marketing campaign relies on a brand’s ability to leverage influencers correctly.

Niche 87

Niche Campaign Follow-up Start-ups 87

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding. Get MarTech!

Angle 111

Angle Niche Clients Technique 111

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 96

Engineering Campaign Launch Represent 96

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign 78

Campaign CTR Non-Profits CRM 78

ConversionXL

JULY 7, 2020

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Let me give you an example. What is Performance Max?

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Why buy now?

Product 110

Product GTM Construction Launch 110

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JULY 16, 2021

In some cases, this means niching down (as we saw with Gumroad). Close the gap between what you say and do. When they launched, their coolers were 10x the average price. They built a niche product for a very specific community and catered to their needs. The same goes for new product launches. The elevator pitch.

Niche 127

Niche User Experience Launch Transportation 127

Lead Fuze

MAY 27, 2023

If you’re a professional searching for info on launching a Facebook marketing business, this is the perfect spot. Furthermore, we’ll delve into prospecting on social media platforms and creating effective ads while managing campaigns efficiently. Practice makes perfect. The bottom line is simple – keep learning.

Real Estate 40

Real Estate Objectives and Key Results Niche Campaign 40

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Working closely with other members of the C-suite.

Non-Profits 108

Non-Profits E-commerce Strategize Consult 108

PandaDoc

OCTOBER 12, 2020

This is a common practice especially in terms of Facebook retargeting ad campaigns. Upsell is a quite popular technique in a B2B niche since marketers are always interested in upgrading their users. Create personalized email campaigns. To launch and automate your email campaigns you can use tools such as Moosend.

Customers 59

Customers Cross-sell B2C Campaign 59

Hubspot

NOVEMBER 23, 2020

Nowadays, companies have the ability to develop engaging advertising campaigns that complement their inbound strategies and speak directly to their audiences' needs. As a first step, you create a different campaign for each stage of the buyer's journey. Marketing has changed a lot since then. Thankfully.

CRM 101

CRM Cold Call Campaign Niche 101

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Campus Marketing.

Promote 101

Promote Retail Launch Education 101

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

Campaign 77

Campaign CTR Non-Profits CRM 77

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 77

Campaign Entertainment Sports Promote 77

Hubspot

SEPTEMBER 18, 2023

Getting this crucial step wrong can mean the difference between closing the deal or being rejected. Major Competitive Move This includes any significant activity that falls outside the bounds of a product launch, like a new marketing campaign, piece of advertising, customer win, or leadership change. Get in on the ground floor.

Territory 74

Territory Legal Up-sell Prospecting 74

Sales Hacker

AUGUST 7, 2019

Personalization can skyrocket email open rates to increase closing potential by 28%. They have a wildly diverse target market that simply can’t be targeted with basic ads or outreach campaigns. Similarly, Freshdesk targets niche markets with personalized copy and examples, like universities : Source: Freshdesk University Page.

Conversion 73

Conversion Customers Healthcare E-commerce 73

Lead Fuze

AUGUST 1, 2021

It doesn’t matter whatever niche you’re in, successful influencers always create leads. As a result, if your field is closely connected with that of the influencer, they may be able to successfully produce relevant leads for both you and them. This is one of the best advantages of influencer campaigns.

Niche 98

Niche Follow-up Contact Intrinsic 98

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Close the deal.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok. 8 Sponsored TiKTok Campaigns. Why does this strategy make sense?

Gaming 89

Gaming Follow-up Campaign Promote 89

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, since launching my podcast, Maker Mixtapes , in January 2021, I’ve had the pleasure of connecting with marketers from brands like Shopify, as well as industry leaders like Rand Fishkin.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

JANUARY 9, 2024

The canvassing technique is also used to gather information (usually through survey responses), for campaigning, and by different charitable groups. That’s D2D sales expert Sam Taggart's response to reps who say the same things as him but don’t close as many deals. Sam explains that 80% of sales is the unseen mental work.

Objectives and Key Results 72

Objectives and Key Results Sales Trust Up-sell 72

Hubspot

FEBRUARY 14, 2024

Expert Tips for Writing Sales Emails If you follow these sales email tips, you’ll feel less icky and more enthusiastic about your sales email campaigns. You’ll know exactly what your target audience wants, and you may find you develop a pool of people to support you with new product launches. Use a little color to your advantage.

Sales 66

Sales Follow-up Campaign Objectives and Key Results 66

Hubspot

JUNE 11, 2020

Below is a great example of a live video launched by Adobe as part of its Sketch Party series. The video is formatted like a show you'd see on the Home Shopping Network as the host shows each clothing item to the camera, explains the perks of each, and notes when items are close to sold out to encourage urgency.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. Planned projects, campaigns, and announcements should be reviewed and postponed if possible. It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

Trust 101

Trust Promote Education Entertainment 101

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 91

Campaign CTR Niche Networking 91

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?

Education 101

Education Finance Campaign Drivers/motivators 101

PandaDoc

JULY 24, 2020

Unless you are launching your first project, you will probably have some internal processes in place for kicking off the work. Make a couple of assets specific to our niche (for example, email outreach templates, etc.) You can even use lost clients as a source of information using an offboarding campaign. Download Now.

Clients 52

Clients Contract Trust Meeting 52

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 64

Launch Pitch Niche Negotiate 64

Hubspot

DECEMBER 13, 2011

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Since the launch of AdWords Express, public interest has steadily risen month over month, as shown in the graph below from Google Insights. So why and how is Google making localized PPC so simple? Why is that?

Territory 65

Territory Campaign Launch Niche 65

Sales Hacker

JULY 16, 2018

This marketer told his followers to export their LinkedIn connections, email contacts, and merge them into a CSV and upload them all into Product Hunt for their next launch. Then you can send people notifications and updates about your launch, regardless of whether they asked for it. A growth hack has to be treated like a campaign.

Growth 50

Growth Objectives and Key Results Contact Promote 50

Hubspot

MARCH 13, 2012

If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Content Deficiencies: Many marketers don't have enough content at their disposal to keep lead nurturing campaigns interesting and relevant throughout the sales and marketing funnel. The Solution. Social Media Monitoring.

Campaign 65

Campaign Networking Niche Start-ups 65

Hubspot

FEBRUARY 2, 2011

This is a story of how a small manufacturer of niche capital equipment for large energy companies got taken to the cleaners by their SEO “expert” First the background. He was especially not pleased that they were failing to close any business that came from the website leads. Why would I make this charge? Search Rank.

Manufacturing 57

Manufacturing Clients Lead generation Niche 57

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101