Search Engine Land

FEBRUARY 19, 2024

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? Experience and expertise are closely linked, but you should aim to clearly show both.

Strategize 116

Strategize Niche Angle UX 116

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 109

B2B Gaming Niche Appointment 109

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding. Get MarTech!

Angle 113

Angle Niche Clients Technique 113

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. If there is no AI overview for the query, the impact will be close to zero. SUBSCRIBE See terms.

CTR 133

CTR Electricity Real Estate Angle 133

Search Engine Land

AUGUST 15, 2023

Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t.

CRM 94

CRM Angle Niche Clients 94

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Some of them even set growth milestones around becoming a Close customer.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 30, 2021

The company breaks down barriers in a market that’s traditionally closed off to the everyday person. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. It’s a strong USP driven by purpose and niche. Premium fabrics. Tech you actually need.

E-commerce 149

E-commerce Sell Angle Up-sell 149