Search Engine Land

FEBRUARY 19, 2024

That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video. Experience and expertise are closely linked, but you should aim to clearly show both. There was no shortage of podcasts when the show launched, but this podcast brought something new. Are there pictures?

Strategize 116

Strategize Niche Angle UX 116

Martech

SEPTEMBER 20, 2021

Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? Or would they rather see wide-angle shots of the entire eBike on display?

Conversion 118

Conversion A/B testing Objectives and Key Results Manufacturing 118

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Focused on queries that close the pain points of our customers and, therefore, have potential purchase intent. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 119

B2B Gaming Niche Appointment 119

Martech

DECEMBER 19, 2023

But take a moment to check your post-send email activity reports more closely than usual. The time and money you and your email team have invested in email acquisition and retention behooves you to try as many angles as possible to re-engage them with your email program. Are you seeing more Gmail addresses hard-bouncing?

Government 115

Government Angle Follow-up Meeting 115

Hubspot

SEPTEMBER 9, 2015

It also closes the loop between dollars in and revenue out for your ad spend. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. Our algorithm combs through a company's history of engaged and unengaged contacts to glean which factors indicate a higher close rate.

Launch 72

Launch Teamwork Angle Contact 72

The Lost Book of Sales

OCTOBER 18, 2021

The principle of reciprocity is not only especially relevant in politics, business and diplomacy, both systematically and organically, as well as legally and illegally (in the form of corruption), but also a critically important factor in our daily lives, a fact that is quite interesting when examined more closely.

Negotiate 96

Negotiate Contract Angle Drivers/motivators 96

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Similarly, launching your business without a robust blueprint is like heading into battle unarmed.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

ConversionXL

JUNE 30, 2021

The company breaks down barriers in a market that’s traditionally closed off to the everyday person. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. Fabletics isn’t a unique brand, but it’s found a unique angle. Premium fabrics.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

Engineering 86

Engineering Promote Angle Healthcare 86

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Let's return to the product launch example from above. Follow Along With a Free Focus Group Questionnaire Template. How much money would you spend on a product like this?

Appointment 77

Appointment Launch Angle Promote 77

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. For ad salespeople, AI can help match available inventory with direct-sales opportunities that are most likely to close, minimizing time spent on frustrating low-likelihood leads.

Sales 98

Sales Angle Campaign Technology 98

CloserIQ

APRIL 23, 2019

Then there are potential consultants fees, launching the technology, and upskilling staff. Record the stages of your sales funnel, from engaging customers to closing the deal. It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Salesmate

MAY 1, 2020

Finally, you send a closing email to push your contact on to the final action you wish them to take. In this case, that’s to schedule a meeting to discuss working more closely together. Imagine, for instance, that you’re launching a new product. A GIF can instantly show the item from multiple angles or while it’s getting used.

Contact 103

Contact Angle Pitch Follow-up 103

Sales Hacker

MARCH 1, 2019

The result is an easy-to-digest book, chock full of expertise that addresses the challenges of modern Sales Engagement from many angles, including: A/B Testing best practices. Prior to Outreach, Manny was the third employee on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. Mark Kosoglow.

A/B testing 58

A/B testing Angle Commission Sales 58

ConversionXL

JUNE 2, 2022

Marketing efforts revolve around engaging and closing the entire buying committee within those accounts. This required complete alignment across marketing and sales teams to engage, then close the deal. improving close rate or increasing deal size). Come at inbound from a different angle. The result?

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Marketing touches every part of a company. The bigger the company, the more specialized your role will be.

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

FEBRUARY 7, 2018

After launching the cartoon caption contest and receiving up to 10,000 entries a week he attempted – along with Microsoft and Google’s DeepMind -- to develop an algorithm that could distinguish between those that were funny and those that weren’t. But can a robot be funny? Data can organize information, but journalists turn it into a story.

Entertainment 78

Entertainment Sports Angle Territory 78

Hubspot

JANUARY 18, 2018

Instead, they understand the challenge from all angles. So I suggested that our design team partner closely with the SEO division to lead a concentrated session to solve the problem. After addressing the issues found in user testing, it was time to launch our solution on a larger scale. Still, nothing stuck.

UX 78

UX Strategize Angle User Experience 78

Sales Hacker

NOVEMBER 18, 2019

It can be a self-fulfilling prophecy — some teams find that their close rates in December plummet by 10–20%. Wait until you’ve figured out the right angle. Tip #5: Launch an end-of-year specific outbound sequence. RELATED: How to Close Deals Faster & Better at the End of the Year. It doesn’t have to be this way.

Prospecting 61

Prospecting Appointment Cold Call Sales 61

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? They ask about your weekend, remember your birthday, and even invite you for after-work drinks.

Hospitality 74

Hospitality Cross-sell Angle Growth 74

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. The actors and actresses look surprisingly close to the real people they are portraying, too! With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else.

Angle 71

Angle Launch Networking Start-ups 71

SaaStr

JULY 11, 2019

You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. It took us a couple of years to even get close to that. So when we launched Talkdesk in 2011 on stage. And in the same conference I launched Talkdesk. Tiago Paiva: Oh yeah. Jason Lemkin: I’m kidding. It turns out.

Launch 105

Launch Technology Technology Up-sell 105

Hubspot

DECEMBER 7, 2011

So, to help keep holiday marketers on track , here are 9 things to look out for when launching your holiday marketing campaign. Your customers come in all shapes, sizes, and creeds! , and you'll get the opportunity to work the New Year's resolution angle into your creative. Have you launched your 2011 holiday marketing campaign?

Campaign 57

Campaign Angle Launch Entertainment 57

ConversionXL

MAY 15, 2018

Pre-launch businesses & startups have special challenges when it comes to pinpointing the right value proposition, due to a lack of traffic & customers to mine messages from. That said, there are still things you can do to make sure your launch copy messaging is relevant and on-point to your prospects. No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. Step 5: Close Your Campaign & Report On It. What lessons have you learned?

Campaign 70

Campaign Launch Angle Click Through Rate 70

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How should we think through SAL vs closed revenue as indicator of marketing success?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Spiro Technologies

NOVEMBER 18, 2022

And so we went out and we launched something, it was actually called the Sales Vaccine Project because what we decided was like hey, if scientists can figure out a way to inoculate us against COVID, we’re gonna figure out what’s wrong with sales and we can do it in the same time frame.

Customers 52

Customers Sales Contract Up-sell 52

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10. Kickstarter Co-Marketing.

Campaign 72

Campaign Commission Angle Follow-up 72

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. If there is no AI overview for the query, the impact will be close to zero. Things to avoid. Ways to prepare for SGE. But how big will that impact be?

CTR 133

CTR Electricity Real Estate Angle 133

Spiro Technologies

SEPTEMBER 9, 2022

A lot of Chinese companies were moving to Vietnam because it was close and they could move shop over there. Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back. And then a lot of people are shooting for that third quarter launching holiday, things like that.

Sell 89

Sell Manufacturing Electricity Start-ups 89

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

APRIL 28, 2014

A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. People that don''t know you don''t care about you. The problem with SEO is it changes all the time. This is your low-hanging fruit.

Education 74

Education Angle Pitch Gaming 74

Sales Hacker

JULY 17, 2019

We closed that deal.). I was an AE & Enterprise AE, and when I came out to the Bay area, I took a step “back” to become an SDR so I could understand the tech ecosystem before I started closing again. I started to key in on the details and began capitalizing on personalization. In sales, it’s all about revenue generated.

Promote 80

Promote Quota Sales Consult 80

Sales Hacker

SEPTEMBER 29, 2020

It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. RELATED: How to Close the Enterprise When You’re Just a Startup. It surprised us about how the market thought of those products that already existed.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking. Get really good at writing user acceptance criteria This is closely tied to strong QA testing.

Launch 128

Launch Angle Click Through Rate Engineering 128

SaaStr

JULY 9, 2019

I remember a situation where we had closed quite a big customer in the very early days. The first thing we did was really pulled the unemployment angle quite aggressively. As soon as we started launching these press releases, we had tons of their competitors phoning us up saying, “Hey, can you come and talk to us?

Electricity 64

Electricity Education Start-ups Trust 64

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. It was a great experience. It’s really big. It’s all good.

Pipeline 59

Pipeline Sales Pitch Angle 59