Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 95

Launch E-commerce Transportation Retail 95

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B To align the funnel and reduce waste and friction, Divvy would compensate each group, from marketing to customer support, one stage below where they were actually responsible in the funnel. How did they do it?

Go To Market 78

Go To Market GTM Quota Up-sell 78

Highspot

SEPTEMBER 26, 2023

Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.” “In The post Highspot Launches Meeting Intelligence to Improve Real-World Coaching appeared first on Highspot.

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Deals close 46% faster using ELG playbooks.

GTM 98

GTM UX Go To Market CRM 98

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The philosophy that inspired Vichich to keep going?

GTM 90

GTM Sell Finance Launch 90

Sales Hacker

FEBRUARY 21, 2024

Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware. We decided to go bigger. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). 84% of all buying decisions start with a referral.

GTM 78

GTM Referrals Networking Represent 78

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 94

Growth Launch Territory Legal 94

SBI

JANUARY 15, 2019

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics. InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy.

Go To Market 26

Go To Market GTM Pipeline Launch 26

SBI

JANUARY 12, 2022

Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Second Nature , the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M Second Nature , the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M

Launch 31

Launch Pipeline Sales High impact 31

SaaStr

SEPTEMBER 15, 2023

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Big Bet #4: Go After Bigger Fish — Overlay Field Motion Over Inbound People often assume inbound is all SMB, but one of the things Freshworks realized early on is that you can close larger deals with inbound.

Gambling 93

Gambling Electricity Launch B2C 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

Martech

MARCH 14, 2023

“SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. It uses AI to measure both customer satisfaction and employee engagement in real time. Why we care.

Launch 88

Launch Technology Technology Service 88

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going nuts folks, trying to close some deals in our sales pipeline, but we’re still here. So thanks for joining us.

Pipeline 111

Pipeline Go To Market Cross-sell Sales 111

SaaStr

SEPTEMBER 28, 2023

The likes of Loom, Modern Treasury, Brex, Webflow, and many others are all powered by WorkOS, so they can go upmarket and go after those Enterprise customers. Can You Get Away Without Single Sign-On When Closing Bigger Customers In 2023? Not having these things when trying to close with really big companies is a nonstarter.

Cross-sell 89

Cross-sell Growth Up-sell Launch 89

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Bringing sales content to life with LiveContent Seismic LiveContent gives companies a scalable way to close deals faster with content tailored for specific buyers. SAN DIEGO, CA (August 31, 2020) –. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

SaaStr

MAY 5, 2021

Your primary focus in the earliest days of the company is achieving product-market fit. You need a passionate and dedicated founding team, all of whom are close to customers and working to solve their problems. $5-25M: This lesson came the hard way: after a poorly executed product launch. 5-25M: Hire a CPO early.

Product 112

Product Launch Growth Strategize 112

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

Highspot

DECEMBER 19, 2023

This targeted approach maximizes the use of resources and increases the chances of closing valuable deals. Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

FEBRUARY 13, 2024

Over time, they changed that to revenue — when an opportunity closed and generated revenue, and the SDR sourced it, they received credit on that revenue. At Brex, AEs were sourcing more revenue per rep than SDRs and closing that revenue. It won’t be closed revenue, yet they still want credit. The takeaway?

E-commerce 70

E-commerce Networking A/B testing GTM 70

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. What makes these accounts likely to close? You can do this according to the following criteria: How closely they match your ICP.

Sell 62

Sell Cold Call Contract GTM 62

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. Training Plans to Close Skill Gaps. What gets measured gets done. New product prototypes and testing.

Consult 78

Consult Objectives and Key Results Clients Launch 78

Highspot

MARCH 29, 2022

Today marks an exciting moment – we are launching the #CustomerSpotlight series, dedicated to showcasing our customers’ career achievements and thought leadership in sales enablement. Our CEO really believes in enablement and what it can do for the go-to-market organization as a whole.

GTM 52

GTM Launch Pitch Start-ups 52

SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. They’ll help you box out the competition and close more deals that would have been lost to customer indecision. Why is teaming the new selling?

B2B 91

B2B GTM Objectives and Key Results X-functional 91

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Build a clear map of your TAM so you can identify where to focus your go-to-market efforts.

Customers 92

Customers GTM Referrals Growth 92

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! As mentioned, next week we have our official GTMnow launch – stay tuned Enjoy the sun wherever you are SVD Thanks for reading The GTM Newsletter!

GTM 63

GTM Sales Launch Pipeline 63

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. Market dynamics. Customer health.

Campaign 106

Campaign Cold Call Sales Education 106

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Having a leg in SV could help build a global team and work closely with customers. It’s a close-knit buyer/seller group. Proximity to customers helps too. Learnings on GTM. That’s too tactical.

GTM 86

GTM Cross-sell Niche Strategize 86

SaaStr

APRIL 21, 2023

You need a sustained effort of partner marketing, and when done right, it should develop 10% or more of your revenue. Going to market with someone with an overlapping base can be a tremendous force multiplier. Most founders create a really slick, straightforward website when they launch and never touch it again.

Niche 78

Niche Prospecting Pitch Launch 78

Martech

DECEMBER 21, 2022

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Customer analysis : Analyzing customer data involves understanding the composition of your market, its needs, and its satisfaction levels.

Objectives and Key Results 99

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 99

Highspot

JULY 18, 2023

Through one platform, marketing teams are able to create more effective content for target audiences, collaborate cross-functionally, enable sales, and measure what’s working and what’s not, so that the team can optimize and improve impact. This operational rigor is what good marketing enablement looks like.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110