Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close.

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The philosophy that inspired Vichich to keep going? The measure of success was higher-fidelity communication and closing loops quickly to streamline processes. #6

GTM 91

GTM Sell Finance Launch 91

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B And when everyone is in perfect unison, it’s magic for a GTM leader. For example: They didn’t talk with marketing about MQLs or SQLs. Instead, the conversation was about closed one new dollars. How did they do it?

Go To Market 77

Go To Market GTM Quota Up-sell 77

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Thanks for reading The GTM Newsletter! GTM is evolving. Go-to-market motions are shifting.

GTM 99

GTM UX Go To Market CRM 99

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

FEBRUARY 21, 2024

Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware. We decided to go bigger. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). 84% of all buying decisions start with a referral.

GTM 78

GTM Referrals Networking Represent 78

SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. They’ll help you box out the competition and close more deals that would have been lost to customer indecision. Why is teaming the new selling?

B2B 86

B2B GTM Objectives and Key Results X-functional 86

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th!

GTM 64

GTM Sales Launch Pipeline 64

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Having a leg in SV could help build a global team and work closely with customers. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. It’s a close-knit buyer/seller group.

GTM 81

GTM Cross-sell Niche Strategize 81

SBI

JANUARY 15, 2019

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics. InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy.

Go To Market 26

Go To Market GTM Pipeline Launch 26

Sales Hacker

MARCH 15, 2022

If you missed episode #199, check it out here : Closing the RevOps Skills Gap with Jen Igartua. The importance of listening to the market instead of pursuing growth. He launched a division specializing in technical sales and sales engineering. He’s worked closely with C-level executives to refine their GTM hiring practices.

GTM 94

GTM Technical Sales Quota Growth 94

Sales Hacker

FEBRUARY 7, 2018

One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. In 2016 Randy was on track to grow the business from $4M to $6M with a big deal that could take it close to $7M. Randy was let go in July.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Build A Map.

Customers 91

Customers GTM Referrals Growth 91

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 62

GTM Healthcare Pipeline Sales 62

Salesforce

JULY 28, 2022

Juliette Evans, learning and development business partner for Close Brothers , uses Salesforce Trailhead to support her teams’ ongoing education. “We With myTrailhead, we can launch new training content in a couple of days.”. See how Sales Enablement can guide sellers to better, faster close rates. Speed up rep success.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Highspot

MARCH 29, 2022

Today marks an exciting moment – we are launching the #CustomerSpotlight series, dedicated to showcasing our customers’ career achievements and thought leadership in sales enablement. First up in the #CustomerSpotlight is Michaela Britt, Senior Manager, GTM Onboarding Programs at Workato.

GTM 52

GTM Launch Pitch Start-ups 52

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?”

Growth 62

Growth GTM Cross-sell Pipeline 62

SaaStr

FEBRUARY 13, 2024

Over time, they changed that to revenue — when an opportunity closed and generated revenue, and the SDR sourced it, they received credit on that revenue. At Brex, AEs were sourcing more revenue per rep than SDRs and closing that revenue. It won’t be closed revenue, yet they still want credit.

E-commerce 66

E-commerce Networking A/B testing GTM 66

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. What makes these accounts likely to close? You can do this according to the following criteria: How closely they match your ICP.

Sell 62

Sell Cold Call Contract GTM 62

SaaStr

NOVEMBER 3, 2023

That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. The ones they met in person closed at a 3x rate. market tapped, signaling massive growth potential.

Growth 73

Growth Territory Referrals Customers 73

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. The marketing team ran a super successful campaign and generated hot leads. Unified data problems.

Finance 101

Finance GTM Cross-sell SQL 101

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This is because HubSpot covers all parts of a GTM revenue org in their blog. Topics include: Negotiating and closing. HubSpot Sales.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

Highspot

MAY 20, 2022

This ensures that reps can execute your sales strategy effectively in the field – and close more deals. Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk.

Territory 52

Territory X-functional Cross-sell Sales 52

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Does it have to be in person? What questions reveal the most? How should this data feedback into your product roadmap and pipeline? *

GTM 49

GTM Price Up-sell Product 49

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. You’ll learn a lot if you listen closely. What you do matters, but character matters more. Cassie Young. Be curious.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 67

Strategize Pitch Growth Networking 67

Martech

MAY 28, 2024

I think HubSpot has outpaced any other offering in the space and will soon be the go-to player for all things GTM. Dig deeper: Lead generation and marketing automation: How they work together AI-driven communication and content tools 2. A close second to the massive problem they solved is how they approached experimentation.

GTM 91

GTM Drivers/motivators B2B Campaign 91