ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 7, 2018

One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW.

Growth 87

Growth GTM SQL Strategic partnership 87

Sales Hacker

JANUARY 8, 2021

As we continue to weather the impact of COVID-19 and as countries open and close at different intervals, global expansion allows your team to minimize risk by not putting all your eggs in one basket. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy.

Territory 83

Territory Pipeline Launch Technical Sales 83

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Overseeing market research. What does a CMO do?

Non-Profits 111

Non-Profits E-commerce Strategize Consult 111

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Often, they go for the obvious—stuff like “easy-to-use” email marketing.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

JULY 11, 2019

You go from the leanest organization and very small SMB, to closing seven figure TCVLs for enterprise. However, doing a product to the enterprise, that was something that we were not expecting how difficult it was going to be. It took us a couple of years to even get close to that. Tiago Paiva: Oh yeah. I’m kidding.

Launch 102

Launch Technology Technology Up-sell 102

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. If you knew your opportunity to close rate had stayed the same, then you know that there’s nothing super substantially different. They are profit, cash, growth, and market share. Missed the session? What is the pull upmarket, why do companies focus their attention there?

Price 45

Price Cross-sell Up-sell Start-ups 45

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. Finally, this group of individuals tends to only be in contact with and trust close friends and family instead of influencers or early adopters.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Heinz Marketing

APRIL 2, 2018

I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams. You guys launched at SaaStr here a couple weeks ago. Alli: Absolutely. Matt: Yeah.

Pipeline 48

Pipeline Sales Presentation B2B 48