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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Then, the month after that, Owner did even fewer closed-one deals.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling? The journey covers three stages.

B2B 87
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The Ultimate Guide to Sales Playbooks 

Highspot

This ensures that reps can execute your sales strategy effectively in the field – and close more deals. Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Can your differentiation be features?

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Sales Pipeline Radio, Episode 263: Q & A with Geoff Webb @isolvedhcm

Heinz Marketing

We’re getting very close here, Geoff, to the end of the month for some people were getting close to the end of the, I call this the SaaS fiscal year. You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? What if it had Y?

Pipeline 116
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

How has been the sales evolution of the go to market motion for LinkSquares? He has his own dedicated implementation and vetting function sales ops. RELATED: How to Close the Enterprise When You’re Just a Startup. Vishal Sunak : just constant backfill of functional areas with more experts.

Contract 108
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

If you haven’t closed a lot of big customers in the early days, or like me, it was a bit of a revelation to be a Senior Vice President Adobe for a little while and sit on the other side, see how things are bought. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. Let’s just step back a bit.

Growth 91