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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region. People reading online about rafting trips near Asheville, North Carolina are probably about to book a vacation there. The Regional Homeowners Marketing Guild.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your sales team is close to meeting their quota. Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Combining short-term goals with quick bonuses is often just the motivation salespeople need to close deals.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Missed a demo?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

But, the sales rep who initially closed the deal might’ve received a substantial commission payment. They promote sales behaviors that contribute to sustainable business growth rather than wins at any cost — regardless of a buyer’s fit, need, or qualifying criteria. Therein lies the biggest indirect benefit of clawback clauses.