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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

Hubspot

For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region. People reading online about rafting trips near Asheville, North Carolina are probably about to book a vacation there. The Regional Homeowners Marketing Guild.

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How to Choose the Right Domain Name and Extension for Your Website

Hubspot

If your kielbasa site exist purely to compile and provide information, as opposed to promoting a product or service, you could use a.info domain extension. In this world of information overload and personal obsessions, there could even be enough to justify a kielbasa.org site -- recipes, history, regional variations, etc.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. It’s an all-hands-on-deck approach to sales where your entire team participates in outreach.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Tiered SPIFFs: Offer different levels of rewards based on how well salespeople perform.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

Back to top ) 4 scenarios when reminder emails are critical Here are four examples of when a reminder email can help you nurture the customer relationship.