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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Pendo, my company is headquartered Raleigh, North Carolina. My goal today is to share a few lessons that we’ve learned and how we’ve gotten to this point headquartered in Raleigh, North Carolina. We didn’t say we want to be the biggest company in North Carolina. FULL TRANSCRIPT BELOW.

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How to Choose the Right Domain Name and Extension for Your Website

Hubspot

Who’s going to trust a site at GregsAwesomeKielbasa.org? If your kielbasa site exist purely to compile and provide information, as opposed to promoting a product or service, you could use a.info domain extension. If you’re clearly promoting yourself, a product, or a service. If you’re not a nonprofit. Why Use.Info. Why Use.Biz?

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email. Example: “ Thanks for registering for our one-hour [webinar title] at [X time/date].

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

They promote sales behaviors that contribute to sustainable business growth rather than wins at any cost — regardless of a buyer’s fit, need, or qualifying criteria. Incentivize sales behaviors that contribute to business growth No sales rep wants to pay back the commission they earn.