Search Engine Land

FEBRUARY 22, 2024

Real-life examples where geotargeting went both ways We had a lead generation business where budgets were allocated by region. If you could reallocate 1% of spend from the highest cost per conversion state (Colorado in this data set), you would reduce cost per conversion materially. Business email address Subscribe Processing.

Territory 114

Territory Campaign Lead generation Strategize 114

Hubspot

JUNE 23, 2020

LinkedIn's Sponsored Content helps surface relevant content for quality prospects in our B2B market, effectively merging our inbound strategy with cost-effective lead generation," says Kipp Bodnar, HubSpot's Chief Marketing Officer. Using LinkedIn for B2B marketing is a popular choice because of the platform's unique reach.

B2C 99

B2C Networking Entertainment Campaign 99

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Salesforce

MARCH 11, 2024

Back to top ) How account-based selling works ABS is more collaborative than lead generation. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them.

Sell 59

Sell Cross-sell Territory CRM 59