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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Retail 123
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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

Unauthorized third parties, including competitors and affiliates, may create websites or ads that closely mimic the appearance and messaging of genuine brands, leading unsuspecting consumers astray – and reaping commissions they aren’t entitled to. The possible budget wastage is substantial.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. How are you going to go about increasing these companies’ revenue and market share? With a commission of 10% on deals, both the direct and OEM reps get paid.

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What is Comparative Advertising? [+ Examples]

Hubspot

In this post, we’ll explain what comparative advertising is, give examples from real-life businesses, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. Suppose you have an industry competitor that owns most of the market share.

Legal 93
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What Is Enterprise OEM Software Licensing?

Sales Hacker

Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software? How are you going to these companies to increase their revenue and market share? Normally, a 10% commission is paid on deals.

GTM 74
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Federal Communications Commission rolled out Wireless Local Number Portability , cell phone service providers retained customers with high switching costs. Takeaway : The positive impact of market share compounds—especially for software adoption. Patents and trademarks are legal lines. Until 2004, when the U.S.