Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue. Goodbye, Universal Analytics!

Retail 128

Retail X-functional Launch Non-Profits 128

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. Federal Communications Commission rolled out Wireless Local Number Portability , cell phone service providers retained customers with high switching costs. Followers are non-transferable capital that users store on the platform.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122