Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). billion in lost ad revenue.

Retail 130

Retail X-functional Launch Non-Profits 130

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Once the company hit $20,000 MRR through direct sales and word-of-mouth, it added an affiliate program, paying 30% recurring commission to influencer bloggers.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

FEBRUARY 27, 2023

Like choosing between the different sales closing techniques. Learn more Most common sales closing techniques When it comes to how to seal the deal , there isn’t a one-size-fits-all solution. The techniques you employ will depend on the product, vertical, customer, and other factors. And the assumption of the when is now.

Closing 52

Closing Contract Technique Objectives and Key Results 52

PandaDoc

MARCH 7, 2023

Enhanced sales techniques When you can quantify each step of a sales workflow, it means you can maximize what’s boosting sales and cut out what’s hindering customer conversion. Your team can test out the newest cutting-edge sales techniques, thereby accelerating your sales process. This isn’t necessarily a bad thing.

Process 52

Process Objectives and Key Results Pitch Legal 52

SaaStr

MARCH 1, 2019

Should sales commission be paid on renewals? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. * How does Tom think about constructing comp plans the right way today?

Contract 46

Contract Price Commission Conversion 46

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Bubble charts display three dimensions of data: an x-axis, a y-axis, and the size of the data point. Before you start visualization. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

SaaStr

JANUARY 3, 2020

Should sales commission be paid on renewals? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. * How does Tom think about constructing comp plans the right way today?

Contract 10

Contract Price Commission Conversion 10