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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Allocation of consumer expenditures across product and service categories. Demand growth rate. Annual growth trends.

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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. But that’s precisely why investing into marketing for and your biggest fans is the biggest growth hack you can possibly implement. Who loves your brand the most? Sounds great, doesn’t it? Feel positive emotions.

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How to Use Intrinsic Motivation to Improve Employee Performance

Hubspot

One analysis cited found that incentives targeting extrinsic motivations actually had a negative impact on employees' intrinsic motivation -- and this was particularly true where job tasks are interesting rather than boring. Instead, intrinsic motivators are the keys to success and improved engagement in the workplace.

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5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

SaaStr

Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. According to Bharadwaj, there are several keys to achieving strong product-led growth. Invest heavily in R&D for the most successful product-led growth. Investing in a Product-Led Model.

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SaaStr Podcast #210: Bridget Gleason, VP of Sales @ Logz.io On Why The Best Sales Reps Are Not Outgoing and Extroverted

SaaStr

Does Bridget believe that you should pay sales rep commissions on services revenue? Or if you need someone who’s intrinsically motivated. Should one pay commissions on services revenue, do you think? We do know that good onboarding and training does increase the growth of the company. Bridget Gleason: Yeah.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service. And service many times means it’s human beings doing it. So how does this even work with software as a service.

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SaaStr Podcasts for the Week with Auth0 and CircleCI — January 31, 2020

SaaStr

What were his biggest takeaways from 12 years watching the hyper-growth of Microsoft first hand? * And so we don’t have to spend a disproportionate amount of effort convincing procurement, convincing the budget owners that this is the case and so in a way the developer does the work for us in terms of advocating for using our service.

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