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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation.

Campaign 117
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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Features/functionality: Solutions for high impact awareness, consideration, and conversions. Our market experts work with you to identify content gaps, construct promotional plans and benchmark results. Entry points are somewhat generalized, would be awesome if they could develop more niche and specific entry points.

B2B 138
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. To improve your partner enablement program, you need to create open lines of communication and encourage constructive feedback. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. Niche targeting.

B2B 130
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Review your to do list and outline the impact and effort level. Heck, stand at the head of it. Lacy Mile.

Sales 136