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How to Pitch Using Questions

Cerebral Selling

The request was straightforward, polite, and consistent with what you might hear from any other reservation-based service. This phenomenon stems from people’s intrinsic desire to reduce their cognitive dissonance, the inner conflict they have when it comes to aligning their attitudes, beliefs, and behaviors. Modern sales training.

Pitch 145
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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Moreover, findability has visibility in our digital direction, which serves a dual purpose: Enhancing our brand and product visibility.

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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. As Brittany Hodak wrote in her book about superfans : “fandom and identity are intrinsically linked.

Niche 140
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Are You a Visionary Sales Leader?

Closer's Coffee

Visionary leaders share the following traits: They operate on a pull strategy rather than a push one: For instance, rather than push their product down their potential client’s throat, they pull them to buy it by inspiring a vision of how it could improve their life. They neither bark down commands nor micromanage.

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SaaStr Podcast #210: Bridget Gleason, VP of Sales @ Logz.io On Why The Best Sales Reps Are Not Outgoing and Extroverted

SaaStr

Does Bridget believe that you should pay sales rep commissions on services revenue? Or if you need someone who’s intrinsically motivated. It really depends on the company and the product. You want to be realistic about kind of the market and product market fit. Should multi-year deals be paid upfront?

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5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

SaaStr

The signs that a change is needed can come externally, like a new trend or wave that impacts your product, business, or mission. Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. Investing in a Product-Led Model. Leading With Empathy.

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Busting the myth! Advertising is the same as marketing 

Salesmate

Other parts of marketing include public relations, product pricing, product distribution, sales strategy, market research, consumer testing, media campaign design and even community events. In a basic way, advertising is a type of marketing, where you’re trying to get people to see your product or service via paid channels.

Intrinsic 110