Cerebral Selling
JULY 13, 2020
This phenomenon stems from people’s intrinsic desire to reduce their cognitive dissonance, the inner conflict they have when it comes to aligning their attitudes, beliefs, and behaviors. Science tells us that using provocative questions to help covey the value or your product or service can be one of the most powerful ways to pitch.
Search Engine Land
OCTOBER 10, 2023
The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Moreover, findability has visibility in our digital direction, which serves a dual purpose: Enhancing our brand and product visibility.
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Search Engine Land
SEPTEMBER 14, 2023
No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance.
Closer's Coffee
SEPTEMBER 10, 2019
Visionary leaders share the following traits: They operate on a pull strategy rather than a push one: For instance, rather than push their product down their potential client’s throat, they pull them to buy it by inspiring a vision of how it could improve their life. They neither bark down commands nor micromanage.
The Lost Book of Sales
FEBRUARY 1, 2021
At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end. Products, markets, trademarks, employees, distribution channels, societal trends and so on, as well as the durability of these advantages. Above all he attempts to assess and understand the competitive advantage in every respect.
ConversionXL
NOVEMBER 30, 2016
He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Germane – The construction of patterns, models and associations. Similarly, we can’t use rate pressure product. Measuring Cognitive Load.
SaaStr
MARCH 30, 2022
The signs that a change is needed can come externally, like a new trend or wave that impacts your product, business, or mission. Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. Investing in a Product-Led Model. Key Takeaways.
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