Search Engine Land

SEPTEMBER 5, 2024

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

Territory 92

Territory Construction Agriculture Campaign 92

Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Zone Pricing. FOB Origin Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

JUNE 14, 2022

The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. But a lot of the time, a fast follower that emerges onto the scene with a competitive advantage of its own can overtake a first mover's market share — even when it starts from behind.

X-functional 78

X-functional Entertainment Territory Price 78

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Perhaps you have pivoted from a small operation to a larger regional presence. Before and after” (lawn care).

Trust 80

Trust Manufacturing Territory Price 80

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. How consumers connect with their environment, mental constructs and worldviews shapes their perception and use of products and services. We are particularly attentive to these pivotal elements: Products and services differentiation. Omnichannel maturity.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Soft Launch A soft launch is a strategic release targeting a limited audience, often in a specific region or demographic.

Launch 59

Launch Negotiate Product GTM 59