Sales Hacker

OCTOBER 11, 2024

Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. percentage to goal, win rate, pipeline volume).

GTM 112

GTM X-functional Pipeline Construction 112

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Heinz Marketing

MARCH 11, 2019

Late in 2015 we started Sales Pipeline Radio , live every Thursday at 11:30 a.m. Listen in or read the transcript below for the Sales Pipeline Radio Podcast: Paul: Welcome back for another episode of Sales Pipeline. Thanks very much for joining us today on Sales Pipeline Radio, our last episode of February. Matt: Yeah.

Pipeline 68

Pipeline Sales B2B X-functional 68

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. In recent years alone, it has shifted, morphed, and evolved into an entirely different beast, accompanied by new codes of conduct and new terms of engagement.

B2B 76

B2B Objectives and Key Results B2C Promote 76

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Marketing was about demand generation, marketing was about building a pipeline.

Growth 76

Growth Contract Pipeline B2B 76

SaaStr

FEBRUARY 25, 2020

If you can get your customers to do that lead gen and pipeline generation for you, that’s goodness. Because it’s not so much focused around X, Y, Z NPS score. And then that’s where you have to really have amongst your executive team the ability to have those constructive hard conversations and challenge each other.

Prospecting 91

Prospecting Customers Promote X-functional 91

Heinz Marketing

SEPTEMBER 17, 2018

This was another great episode of Sales Pipeline Radio. You can find us on iTunes, Google Play, Stitcher, Spotify, wherever fine podcasts are sold, and every episode of Sales Pipeline Radio, past, present, and future. By Matt Heinz, President of Heinz Marketing. The show runs live every Thursday at 11:30 a.m. Melissa: Yeah.

Pipeline 69

Pipeline X-functional Sales Up-sell 69