Remove Consult Remove Go To Market Remove Inside sales Remove SQL
article thumbnail

B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). 2) Building a repeatable sales model. Sell directly to customers or through various sales channels? Inside sales or field sales?

B2B 80
article thumbnail

Solving the SDR Debate: Sales or Marketing?

Openview

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74
article thumbnail

Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. I mean at least for us as a consulting firm.