Martech

JANUARY 22, 2024

However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 107

Clients Closing Objectives and Key Results SQL 107

Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 97

B2C Pipeline SQL Strategize 97

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74

SQL Management Consulting Sales Territory 74

Sales Hacker

MARCH 22, 2018

Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). There are sales specialists who help you with that in a non-consulting, first-hand, prospect-facing manner.

B2B 81

B2B X-functional Cold Call SQL 81

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). If it is more outbound, then it may be SQL to close. If you are operating a mostly inbound strategy, then this is lead to close.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. Instead, they’re consultative and helpful. Consultative selling (also called needs-based or solutions-based selling) is the key to how a sales function can complement a PLG approach. The SQL in a product-led sales journey.

Product 97

Product SQL Contract Sales 97

Heinz Marketing

MAY 11, 2020

I mean at least for us as a consulting firm. If you’re a manufacturer, we have clients in manufacturing, they got to go build stuff together. And so I think there are a lot of things that are going to change. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL? We don’t have to do that.

Pipeline 84

Pipeline Healthcare Sales Manufacturing 84