Sales Hacker

MARCH 19, 2024

She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.

GTM 84

GTM Management Consulting Growth Pipeline 84

SaaStr

AUGUST 20, 2023

Carin van Vuuren is Chief Marketing Officer at Greenhouse where she is responsible for driving business growth through a focus on go-to-market strategy, brand management and corporate communication. Prior to joining Greenhouse, Carin was a Partner at CapGemini Consulting, and CMO of Fahrenheit 212, an innovation consultancy.

Consult 84

Consult Campaign Growth Go To Market 84

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. The post From Traditional to Trendsetting: The Digital Evolution of B2B GTM appeared first on Heinz Marketing.

GTM 122

GTM B2B Technology Technology 122

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Her 20 years as a go-to-market leader proves she knows whereof she speaks. In alphabetical order, they are: Dave Gerhardt.

B2B 122

B2B GTM Pipeline Consult 122

Sales Hacker

DECEMBER 5, 2023

31:07) A consultative sales process and messaging considerations. (36:56) The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. 36:56) May’s strategy for recruiting A players. (42:55)

GTM 95

GTM Customers Finance Represent 95

Heinz Marketing

JULY 29, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. That makes finding the right team members incredibly important.

Pipeline 108

Pipeline B2B GTM Consult 108

Tibor Shanto

SEPTEMBER 23, 2021

It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Today, sellers must be buyer-centric, consultative, value-focused, and outcome-oriented. Success Starts Within. Organization behavior.

GTM 167

GTM Sales Consult Quota 167

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 101

Process Government Consult Clients 101

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. It all goes together.

Engineering 71

Engineering GTM Territory Management Consulting 71

Heinz Marketing

NOVEMBER 21, 2023

Treating AI tools like consultants, providing them with the same information as human collaborators, is crucial. The post AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer appeared first on Heinz Marketing. Best Practices for Prompting: Clear and specific directions are essential when prompting ChatGPT.

B2B 111

B2B Strategize Clients Consult 111

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” A recently IPOed company brought me and a few other consultants in to help solve a loss in market share. ” Brands were working on transformative GTM efforts pre-pandemic. Let us know.

Go To Market 109

Go To Market GTM Strategize Growth 109

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 90

Sales Launch Consult Follow-up 90

Martech

JANUARY 22, 2024

However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 110

Clients Closing Objectives and Key Results SQL 110

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 71

Strategize Consult Growth CRM 71

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Email marketing is kind of dead. You’ve read the spicy perspectives of some go-to-market leaders. What better way to cap off the year 2023 than with some.

GTM 71

GTM Cold Call UX Price 71

Heinz Marketing

OCTOBER 21, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. They focus on making their marketing ecosystem and strategic growth driver to their company goals.

Drivers/motivators 120

Drivers/motivators B2B Technology Technology 120

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 117

Entertainment Sports Gaming Technology 117

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 93

Go To Market GTM Growth Consult 93

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered.

B2B 79

B2B GTM Cross-sell Trust 79

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. She has also been named a LinkedIn Top Voice. LinkedIn: Juliet Randall (14.6K

X-functional 92

X-functional GTM B2B Technology 92

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. Reach out to us for a free 30 min consultation! payal@heinzmarketing.com.

GTM 106

GTM Contract Clients Consult 106

SaaStr

DECEMBER 14, 2021

Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing Jenn Steele and VP of Sales Grace Tyson. Go-to-market people – wouldn’t it be cool if your sales and marketing teams actually used your product for sales and marketing?

GTM 94

GTM Growth Consult Go To Market 94

APACSMA

DECEMBER 4, 2023

Book a free consultation with us here. GTM (Go-To-Market), Sales enablement, sales operations, and integrated marketing teams are all vital components in a successful sales and marketing strategy. GTM (Go-To-Market): GTM strategy defines how a company will reach customers and achieve a competitive advantage.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

Martech

OCTOBER 14, 2022

Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Of course, CMOs can consult on specific needs. Get MarTech! In your inbox. Processing.

Non-Profits 122

Non-Profits E-commerce Strategize Consult 122

Martech

SEPTEMBER 14, 2022

As a marketer, it changes not just your marketing but your go-to-market — where your product needs to show up and be available for purchase.” “A great example is a value-added reseller because they’re going to be providing consultative support throughout the process.”

Contract 96

Contract B2B Technology Technology 96

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JUNE 22, 2023

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Trustero aims to be the trust clearing house for SaaS businesses, replacing the need for a traditional approach to compliance through 3rd party consultancy.

Contract 74

Contract Engineering Trust Technique 74

SalesLoft

AUGUST 18, 2022

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. Or reach out to Salesloft’s strategy consulting team for individual assistance. The key to a successful execution is aligning your teams. Download here.

GTM 52

GTM Drivers/motivators Customers Consult 52

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 110

B2B Cross-sell Hospitality GTM 110

SaaStr

JANUARY 12, 2023

Reed and Courtney Dong, Partners at BCG Consulting, sat down to discuss their perspectives on the recent macro shifts in VC investor priorities. Go to market. Focusing on customers, markets, and the implications for product development and go-to-market resources is vital to building a sustainable strategy.

Consult 16

Consult Growth Profit margin Strategize 16

Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” Myth #1: GTM Belongs to Marketing or Sales.

Go To Market 116

Go To Market GTM Education B2B 116

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Worst of all, do these silos create roadblocks in getting your campaigns to market? Feel like maybe you have too many tools in your stack collecting dust? Survey team for needs gaps.

Campaign 108

Campaign Represent Education Clients 108

SalesLoft

APRIL 2, 2019

A commissioned study conducted by Forrester Consulting on behalf of SalesLoft found that “while increasingly independent, prospective customers will engage with knowledgeable, empathetic, and informed sellers who provide relevant information and insights tailored to their business and needs.”

Commission 69

Commission Consult Technology Technology 69

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership 103

Strategic partnership Sales Strategize Commission 103

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Leadership needs this cohesive framework to guide their teams to go to market with a consistent message.

Objectives and Key Results 97

Objectives and Key Results Campaign Strategize Start-ups 97

Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 95

B2C Pipeline SQL Strategize 95

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4 Defending budgets is about optimistic pragmatism.

GTM 127

GTM Market share Growth Technology 127