ConversionXL

APRIL 15, 2020

Back in 2017, Facebook recommended a highly granular approach: By 2019, things looked very different—fewer campaigns, fewer ad sets: The rationale for this contraction in ad campaigns and sets—this granularity shrinkage—is that the goal has shifted from “control every penny of spend ourselves” to “rapidly train the AI.”. Take Facebook.

SQL 99

SQL CTR Objectives and Key Results Campaign 99

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Average Contract Value (ACV) is the average revenue you derive from a single customer in a given period. Click Through Rate (CTR). Account Development Representative.

B2B 105

B2B E-commerce Cold Call Sales 105

Martech

MAY 30, 2023

This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. But with 6sense Display Ads, they reached all 42 accounts with a 79% CTR and eight meetings booked. The result: A 65% drop in cost per acquisition (CPA) month on month.

Sports 137

Sports SQL CTR Entertainment 137