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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times.

GTM 116
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TechTarget Announces Closing of BrightTALK Acquisition

SBI

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” TechTarget has secured committed financing in the form of a bridge loan from JPMorgan Chase Bank, N.A. We are excited to join forces with TechTarget.

Closing 50
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Is the Head of Sales Job Going Extinct? The Rise of the CRO

Salesforce

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts.

Gaming 98
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What Is Enterprise OEM Software Licensing?

Sales Hacker

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 74
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How to Create a Structured and Scalable Sales Process

Highspot

These could range from increasing revenue to expanding market share or improving customer retention. Close: Finalize the sale and sign contracts. Real Estate Sales Real estate sales processes involve understanding client needs and guiding them through property selection in specific geographic markets. What are your goals?

Process 52
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What Is Enterprise OEM Software Licensing?

Lead Fuze

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Market exposure. Licensing OEM software Sellers. New OEM Software Structure.

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SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is.

Sales 98