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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. How was he able to accomplish such an incredible feat? The short answer? And it works.

Finance 72
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How To Write a Business Plan in 9 Steps

Salesforce

Especially, if it’s your first business or you lack a background in finance or operations. The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow. Research competitors in the industry, their market share, and how you plan to compete against them.

Finance 52
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.

GTM 127
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How brands should react to market slowdowns

Martech

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 122
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models.

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The CFO’s Guide to Digital Investment

Smarter With Gartner

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. However, it often takes a while to realize quantifiable value from such large-scale initiatives. .

Finance 98
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.