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How brands should react to market slowdowns

Martech

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 120
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The CFO’s Guide to Digital Investment

Smarter With Gartner

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. .

Finance 98
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

2 Culture of value creation (not growth hacking) Growth hacking developed bad connotations because of its low probability of success, poor strategic value, opportunity costs, and unnecessary corporate and brand risk. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 121
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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 86
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How to Create Your Sales Forecast in 6 Steps

Gong.io

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

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Not all B2B and B2C categorizations are alike

Martech

With the exception of the group that tries to strike and sustain partnerships with businesses and organizations to help incentivize their employees to pursue a WGU degree with a discount as a perk, WGU’s marketing efforts are mainly B2C. Further, B2B and B2C marketing share plenty of common aspects. The maestro perspective.

B2C 107
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Expert Tips for Improving Sales Operations Efficiency

Highspot

Focus on strategic thinking, problem-solving, sales tools, and communication to guide sales ops through challenges and foster a culture of continuous improvement. Aligning sales with marketing, finance, product development, and customer service fosters a more unified execution of sales activities.