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Google search antitrust trial ready to begin: What’s at stake

Search Engine Land

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. Google is also expected to argue that their contracts to be default search engines on browsers are not exclusive and do not limit competition. The case, U.S.

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Antitrust trial over Google search set to open

Martech

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. Google is also expected to argue that their contracts to be default search engines on browsers are not exclusive and do not limit competition.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times.

GTM 132
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Advanced ways to use competitive research in SEO

Search Engine Land

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Executed well, those initiatives will put you and your team in a great position when it’s time for performance reviews or contract renewals.

Angle 131
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This day in search marketing history: January 7

Search Engine Land

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Confirms Layoffs Of Contract Employees. 2009: Google released “a substantial number” of its contract and temporary employees, but the exact number wasn’t known. year vs. year.).

Sports 132
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What is an Influencer Marketing Agency: A Detailed Insight

Lead Fuze

Here’s what they do: Tasks Performed by Influencer Marketing Agencies An influencer marketing agency undertakes several tasks that facilitate successful collaborations between brands and influencers: Sourcing relevant influencers: The agency identifies content creators whose followers align with the brand’s target market.

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Should Google acquire Salesforce?

SaaStr

It’s very hard to even get 5% market share across the entire application / SaaS layer. Look at the JEDI contract. Or at least, just as large or close. Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. That’s really all you can ask of an acquisition.